In the first part of you are an expert, own your domain, I talked about the internal changes you need to bring in yourself to instantly sound and feel like an expert in your domain. In this issue of the mini-series, I will talk about how to upgrade you skills and keep reinventing yourself in order to keep your position as an expert in your chosen niche secure.
Subscribe to Newsletters
An expert is a person who knows most of the relevant detail about his domain (if not all), and you can only hope to know all if the information is presented to you in a platter. Thankfully, it is served that way. All you need to provide the address (e-mail ID) where you want it to be delivered. Keep yourself apprised of recent findings, thoughts, ideas, development, and research, etc., in your niche.
Set Google Alert
Getting news by the hour is too late. We are the generation of “NOW”, and we should get it everything here and now. Be it information about the recent development (by recent I meant development in last 10 or 20 minutes), or the latest breaking news (the news that broke 30 or 60 seconds ago). You can get this by setting an alert for your niche. Setting up Google Alert will keep you on top of the news in your niche. This is what an expert is supposed to do: be on top of all the development in the industry.
Develop your skills
A true expert is a person who keeps on investing resources in continuous learning. Learning should never stop, if you intend to become an expert. Take a certificate course that educates advance students like you in your chosen field. Attend seminars, be a part of industry gatherings, read books, attend webinars, etc. to upgrade your skill.
Always remember, the moment you stop growing you stop being seen as an expert.
Tags: 60 Seconds, Advance Students, Certificate Course, Continuous Learning, Domain, E Mail, Gatherings, Getting News, Google, Internal Changes, Investing Resources, Latest Breaking News, Mail Id, Mini Series, Newsletters, Niche, Relevant Detail, Seminars, True Expert
There’s really not much purpose in having a website based business if you can’t generate enough ad revenue to make a profit. Websites like blogs that are produced for profit, or news/lifestyle information sites are fairly pointless if they can’t generate the necessary money to at least break even in terms of maintenance costs. Which is exactly why I’m about to offer a few tips to help you generate revenue through advertising on your site, through a few tried and true methods that you may have passed over.
The first of which is, put 100% effort into everything you do. A website that’s updated often with informative engaging content is much more likely to bring in visitors, and the more visitors you have the more chance you have to get paid from their ad views or clicks.
Secondly, tailor your advertising to your audience. It would be a pretty bad business plan to run advertisements for a Heavy Metal band’s new album on a website dedicated to classical music. I’m not saying there aren’t people out there who would be interested in both, just that statistically speaking classical music listeners and head bangers don’t really fall into the same demographic.
Thirdly, consider sending out an email newsletter. That will cost you nothing to send, considering everything is electronic. And will also allow you to provide subscribers with detailed news about your website. You can use a newsletter to either promote products you’re selling, or promote new additions to the site. Which in turn will pique a web surfer’s interest, and get them to keep coming back to your site, and the more people on your site, the more chances you have for them to view some ads and earn a paycheck for yourself.
And fourthly, work with multiple ad networks. Banking your website only on what Google’s Adsense can provide for you is just bad business, no matter how much you think it will bring in. Variety in advertisements is always good for your likelihood to earn revenue, but once again, make sure every ad on your website fits into the demographic you are trying to reach. Or else you’re just wasting your time really.
Try a few, or better yet, all of these, and you should see at least a small jump in ad revenue. Just never forget about one of the biggest keys to building a successful website, and that’s networking yourself with other sites around the web. Trade as many links as you possibly can, because that’s still the best way to increase traffic, and increased traffic always means increased potential for people to view and click on your advertisements.
Tags: Ad Revenue, Adsense, Advertisements, Audience, Bad Business, Business Plan, Classical Music Listeners, Detailed News, Email Newsletter, Google, Head Bangers, Heavy Metal Band, Maintenance Costs, Necessary Money, New Additions, New Album, Paycheck, Profit Websites, True Methods, Web Based Business, Web Surfer, Website Building
Whether you’re setting up your own business, or climbing the corporate ladder in an established conglomerate, in today’s world you need a cell phone that goes far beyond being a mere phone. Essentially you need a phone that can also function as a PDA, for those moments when you just don’t have time to fumble around, looking for two or three different devices to accomplish your tasks. That’s where, most likely, the iPhone 3G or Blackberry Storm come in, but how do you choose the phone that best suits your needs?
First off, let’s compare some of the most important features of the Storm and iPhone respectively. The iPhone features a wealth of components that could very well make your corporate life easier, such as:
- Built in memory storage space
- Safari internet browser
- Full Wi-Fi support
- Quick access to multiple email accounts
- Quick access to stock market reports
- iTunes app store integration
- Full virtual QWERTY keyboard
All of which are very important, and make the iPhone ideal for personal management, but there are a few issues that make me wary of using an iPhone to regularly conduct my business. Like the fact that you can’t remove the iPhone’s battery without voiding the device’s warranty. Which is a problem because the iPhone doesn’t exactly have the largest battery capacity, and the phone tends to go dead, fast. I don’t like that your only option for a battery is to go through Apple, and that you can’t even have your iPhone’s battery replaced without paying about $80 at an Apple store.
Another negative, the iPhone’s built in memory, which can be a problem if you didn’t spring for the larger 16gig version, and are stuck with an 8g iPhone. Because once those 8gigs are used up, you either have to delete programs and files to make room, or upgrade and be forced to purchase a whole new iPhone.
And never forget, one of the iPhone’s chief complaints, just Google it and you’ll see that I’m right, is the iPhone’s tendency to crash just when you’re doing something important, like checking email or stocks. Not a very good factor if you’re counting on your iPhone to work reliably in a business environment.
The Blackberry Storm on the other hand features a wealth of features and customization that make it almost a perfect fit for the corporate world. Features like:
- Removable/expandable memory
- Removable battery
- Multitasking programs
- Full QWERTY keyboard
- Copy and paste features
- Wi-Fi functionality
Meaning, while the Blackberry Storm may not be as fun as the iPhone 3G, the Storm is much more important when being used as your main phone for business purposes. The removable battery means that you don’t have to worry about recharging your Blackberry Storm if you run out of juice, just keep an extra battery on hand, and you’re good to go.
The Storm only features 1gig of memory in the unit itself, but has an microSD media card slot which can accommodate SD cards of up to 16gigs in size. Which will give you the added ability to store files on multiple cards, so you’ll basically never run out of storage space on your Storm.
Copy and paste, you wouldn’t believe how much this little feature means until you’ve used an iPhone, which doesn‘t include copy and paste. Imagine using an iPhone to check your email, finding something you want to copy, such as a URL, only to discover you have absolutely no way of transferring the URL from your email to the Safari web browser. That can be obnoxiously frustrating.
And finally, don’t forget, the main big draw in the business world, the Blackberry Storm allows for running multiple programs at the same time. Which means you can check your email, while your instant messenger is still running in the background. Multitasking is invaluable in the fast paced corporate environment, and a major feature that the iPhone and Apple have completely ignored.
Which is why ultimately, if you need a fantastic smartphone for business management, the Blackberry Storm should absolutely be your first choice.
But if all you want are the bells and whistles of a zillion apps that you’ll never find a real use for, the trendier and less practical iPhone 3G is a perfect fit.
Tags: 3g, Apple Store, Battery Capacity, blackberry storm, Business, cell phone, Chief Complaints, Climbing The Corporate Ladder, Conglomerate, corporate, Email Accounts, Fumble, Google, iphone, Memory Storage, Personal Management, Qwerty Keyboard, Safari Internet Browser, Setting Up Your Own Business, Space Safari, Stock Market Reports, Storage Space, T Spring, Wi Fi